MARKETING

Cement is one of those commodities that is consumed in every situation. From houses to offices, from new constructions to repairs, from villages to cities, from infrastructure to development projects, cement is in demand. Cement is one of the main components in construction industry. It indicates the economic development in an economy.

Per capita cement consumption is used in various studies and researches along-with other economic indicators.

Cement Market in Pakistan is very bullish and active. There are various players in this industry. It could be termed as tough competition industry with multi-players. Pakistan Cement Industry is mainly divided in two geographical parts viz North and South. North consists of Punjab, Khyber Pakhtunkhawa, Gilgit Balitistan, Azad Kashmir, FATA and PATA while South consists of Sindh and Baluchistan.

DGKC manufactures and sells OPC and SRC. OPC accounts for about 95% of total sales.

DGKC has strong and deep network of dealers throughout the country. More than 2,200 dealers are spread in every corner of Pakistan to supply our internationally accredited product. DGKC has a unique feature of reaching at far flung areas through its dealers. Customers are loyal to DGKC.

Besides, the Company has made extensive arrangements with a few banks to reach every area to provide standard banking services to our customers.

DGKC has strong brand presence. The Company’s products have goodwill in the market due to strict standards following, quality assurance, freshness and timely supply.

Company local sales are divided in two parts viz dealers and institutional. Majority sales are through dealers while only 6-8% is under institutional sales.

More than 90% of Company sales are on advance payment basis.

The Company is exporting to Afghanistan, India, Sri Lanka and various countries in African Continent. Most of the exports is on Advance payment basis while the rest is against Letter of credit. More than 90% LCs are on sight basis. Approximately 35% exports are through sea and the rest are by road.